The Chinese beauty (C-beauty) wave has hit our shores. After experiencing significant growth at home—domestic cosmetic brands accounted for 55.2% of market share in 2024, favored for their perceived value, effectiveness, and cultural savvy—top players are now turning their attention overseas.In the first eight months of 2025, China’s cosmetic exports rose 11.7% year-over-year (YoY) to $5.2 billion (36.68 billion yuan), marking a third consecutive year of double-digit growth. Through social media marketing and omnichannel expansion, these brands are gaining more than new customers; they’re reshaping global aesthetics and shining a spotlight on Chinese culture.Below, BeautyMatter rounds up the Chinese makeup brands set to make the biggest splash in 2026.Maogeping 毛戈平Founder: Mao GepingBestseller: Luminous Moisture Perfect Cream Foundation ($56.6 million in retail sales in 2024), Luxury Caviar Cushion Foundation ($28 million in H1 2025)Price: $30 to $57 for color cosmeticsMaogeping was named Hurun’s top Chinese makeup brand of 2025—and for good reason. In 2024 alone, the company went public in Hong Kong to the tune of $1.8 billion, becoming the first C-beauty brand to list in the city, and recorded a 42% YoY surge in color cosmetics sales to $325 million (2.3 billion yuan).Founded by renowned makeup artist Mao Geping in 2000, the premium makeup brand is best known for its “light and shadow art,” a philosophy and product line that uses highlighting and contouring to enhance facial structure.